Jeep today announced that its all-new Grand Cherokee L seven-seater will carry a $52,495 price tag when it arrives in Canadian dealers this spring.

The Jeep Grand Cherokee L is the model’s first-ever three-row variant, and its styling previews a redesigned two-row Grand Cherokee that will follow later in the year.

For Jeep’s $52,495 price, you get a Grand Cherokee L in Laredo trim powered by a 3.6L V6 engine (290 hp/257 lb-ft of torque) and four-wheel drive. At the top of the range is a Summit Reserve trim that maxes out at $81,985 with a 5.7L V8 making 357 hp and 390 lb-ft.

Those prices position the Grand Cherokee L as an in-betweener in the market for mid-size SUVs with three rows of seating: its starting point is $10,000 to $15,000 higher than most mainstream models, and about the same amount below less-pricey upscale selections like the Audi Q7 and Genesis GV80.

For the entry price, Grand Cherokee L buyers get adaptive cruise control, blind spot monitoring, all-LED exterior lighting, heated front seats and steering wheel, a 10.25-inch digital gauge display, and a Uconnect 5 infotainment system.

Limited trim adds leather seating, heated second-row seats, remote engine start, and a power tailgate.

Overland’s $68,995 price includes the Quadra-Trac II 4WD system, Nappa leather, ventilated front seats, navigation, ambient lighting, front seats with adjustable cushion length, hands-free tailgate, and a dual-pane sunroof. Optional here is a Trail-Rated Off-Road package that brings skid plates and a rear electronic limited-slip differential.

Summit trim is where the Grand Cherokee L gets some serious upscale amenities, like an oak-wood-trimmed steering wheel, 16-way front seats with massage, active driving assist, intersection collision assist, parallel/perpendicular parking assist, drowsy-driver detection, and 360-degree exterior camera views.

Finally, Summit Reserve gets quilted leather upholstery, waxed walnut wood trim, ventilated second-row seats, and a 19-speaker, 950-watt McIntosh sound system.

Other available features include a head-up driver display, a digital rearview mirror, and a rear-seat monitoring camera.

Jeep is using the Grand Cherokee L to introduce its Jeep Wave customer care program, which includes three years of oil changes and tire rotations, call centre support, trip interruption coverage, and VIP treatment at some Jeep events.

2021 Jeep Grand Cherokee L Canadian Pricing

Laredo V6: $52,495

Altitude V6: $55,490

Limited V6: $59,995

Overland V6: $68,995
Overland V8: $72,490

Summit V6: $74,495
Summit V8: $77,990

Summit Reserve V6: $78,490
Summit Reserve V8: $81,895