There's something to be said for playing to your audience. The Easter Jeep Safari in Moab, Utah, is a tradition stretching back nearly a half-century, and every year Jeep rolls out some new covers of its greatest hits.
Check out this year's batch of concepts. We've got a throwback to the full-size Cherokee of the 1970s, a Wrangler set up like a WWII staff car, a Cherokee with a tent on the roof, and a Wrangler pickup truck that'd put you in mind of the Rambo Lambo LM002.
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Never mind the plinth and the large Please Do Not Touch sign, Chrysler is all about bringing out concepts that look like extras from the latest Mad Max flick – stuff that's ready to head out on the trail and start collecting dents the way Scouts collect honour badges. Here's a look back at some of the highlights shown off in the middle of the desert.