Two months after Aston Martin revealed the DB10's starring role in SPECTRE, Jaguar Land Rover has responded with three of its own powerful machines: the Jaguar C-X75, Land Rover Defender and Range Rover Sport. #GoodToBeBad indeed.
Given Jaguar's wildly successful #GoodToBeBad campaign, we can safely assume that the keys to the C-X75 concept will be in the villain's hands. The hybrid sports coupe certainly has a storied history worthy of a Bond villain – conceived as a million-pound supercar (that's British currency, not curb weight), the C-X75 boasted 778 horsepower produced by four electric engines, its batteries were recharged with mini jet turbines and had the power to reduce hapless onlookers to speechless putty (comes in handy during those chase sequences, we'll bet). The concept soared high on speculation and was poised to enter production in 2013 but the entire project came crashing down late 2012 due to the global economic crisis. Perhaps there's room for a Daedelus reference in Spectre?
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If the Land Rover Defender looks like a relic from a bygone era, that's because it is. The original Land Rover was launched in 1948, spawning the Defender variant in 1983, the current-generation Defender first entering the market in 1991. To put that into perspective, in 1991 Daniel Craig was 23 and Ben Whishaw, who plays Q, was 10. You'll have to move fast if you want to lay claim to one of these iconic brutes – after 67 years in continuous production, this Land Rover is being discontinued in December 2015.
The Range Rover Sport is the odd one out in this trio if only because it will be around when the movie gets released on Blu-Ray. As the top-selling vehicle in the Land Rover lineup, the mid-size luxury SUV may seem almost commonplace, too pedestrian. But the current-generation Range Rover Sport was unveiled in 2013 by none other than Daniel Craig himself, who drove down closed-off city streets straight from the shipping yard to the New York Auto Show. With the discontinuation of the Land Rover Defender, the new Bond film will serve as a passing of the torch from the boxy, utility-first stalwart to the sleek, versatile upstart.