British spy hero James Bond returns in SPECTRE, once again commanding an Aston Martin. This time around, the filmmakers have collaborated with the luxury automobile firm to design a bespoke Bond car, the DB10. Aston Martin CEO Andy Palmer announced the grand tourer today stating, “In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond.”

Along with the announcement came a shot at their compatriot and competition via the #GoodToBeBond hashtag. Is it time to pick a side?

The model name hints at its very limited availability: only 10 units will be released to the public. We're guessing the remainder of the production run will be modified with machine guns, ejector seats and guided missiles, and put through a gruelling gauntlet of cars, gunfire and fruit carts, before meeting an untimely demise at the foot of some Mediterranean pier. You'll be able to see for yourself when SPECTRE hits theatres on November 6, 2015.

But how about a Bond car you can drive? We found an Aston Martin DBS on autoTRADER.ca, and we're confident it has had exactly zero fruit-cart incidents.

For more information about the Aston Martin DB10 and SPECTRE, we've embedded the Bond24 livestream below. The DB10 is unveiled at 27:25.

First teaser trailer: