LeBron James becomes Kia's first-ever "luxury ambassador"
NBA superstar LeBron James will be on television a lot more often in the near future, and not just during regular game broadcasts.
The two-time NBA champion and four-time league MVP has inked a deal with Kia to become the automaker's first-ever luxury ambassador. His job? To spur sluggish sales of the unfortunately named Kia K900, the Korean marque's new full-size, V8-powered luxury sedan.
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Kia's first foray into the North American luxury car market has been met with favourable reviews but it's yet to capture the attention of those voting with their wallets.
“I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia’s first-ever luxury ambassador," said LeBron James.
Our prediction: during the next celebrity spokesperson free agency period, LeBron will head over to one of the German brands before returning back to Kia after a four-year stint.