No doubt the executives at Hyundai knew the immense challenge they faced in launching the Genesis brand. From brand awareness and perception to pricing and sales strategy – to the amount of wiggle in each button and dial – every move and product would be under the microscope, from media and consumers to competing companies ready to respond to anoth

Update (Feb. 14, 2017): Corrected information regarding Genesis home delivery service, as well as presence of lane-keeping assist in the Genesis G90. Article and photos by Dan Heyman and Brendan McAleer The ’90s. Grunge music. Bill Clinton. Jurassic Park . Scrunchies. Bright spandex. The arrival of a World Series Championship in Canada. T

The all-new 2021 Genesis G80 has debuted, following its GV80 SUV sibling into a new era and styling direction for the Korean luxury brand. With a dramatic new look centred around a huge, shield-like grille, quad headlights, and a new sloping roofline, the redesigned G80 tries to stand out in a segment that is decidedly conservative in its style.

Welcome to Depreciation Appreciation! Every month, your pals at autoTRADER.ca dig up an example of how depreciation can make for an extra-fantastic used-car deal. Do you like luxury? Do you like horsepower? Do you want a ride that looks like big bucks and doesn’t cost big bucks? That’s what Depreciation Appreciation is all about. And this mon

Genesis has made no bones about it. The G70 is here to compete. And it’s here to do battle with the age-old masters of the compact sport sedan category – the Mercedes-Benz C-Class, Audi A4, and BMW 3 Series. Challenging these established monsters head-to-head is a lofty proposition, and some may scoff at first. Let’s have a closer look at the all-n

Photography by Jeff Wilson Canadians may be flocking to crossovers and SUVs these days, but sedans still command a respectable amount of market share and are worthwhile investments for automakers. The entry-level luxury sedan segment is a popular and highly competitive one, with various models laying claim to the sales title over the years. The

The 2021 Genesis G70 will start at an all-in price of $43,000 and now comes standard with LED headlights. As the Korean automaker’s BMW 3 Series competitor, the compact sport sedan has earned a lot of praise for its very German build quality and driving dynamics. It’s available with a base turbocharged 2.0L four-cylinder engine or a turbo 3.3L V6

Just when you thought – well, I thought – Genesis was going to reveal a small crossover as their next big concept, they come out of left field (well, out of New York City’s Hudson Yards on the eve of the New York Auto Show, anyway) with this: the full-EV Mint Concept. Far from a crossover or SUV of any kind, it’s a city car with an all-new design a

In a move surprising no one, Hyundai has announced it will stop making its Genesis Coupe sports car after the 2016 model year. Introduced for 2010, the Hyundai's first RWD sports car found itself in an interesting position; it could be seen both as a budget-priced competitor for upscale two-doors like the Infiniti G37 and BMW 3 Series, as well

Hyundai's Genesis luxury sub-brand may have a new line of battery-electric vehicles or plug-ins on the way, if new trademark filings from the Korean automaker are any indication. autoTRADER.ca has found numerous trademark filings from Hyundai apparently intended for electrified Genesis vehicles, including "eG70", "eG80", and "eG90". G70, G80, and

Canada is a vast and varied land. Different regions. Different climates. Different weather patterns. What works in one province may not work in another. What works for one family may not work for another. While in Quebec for Hyundai’s all-wheel drive winter experience program, those differences became all too apparent. At one point, a vehicle

Genesis Motors has just revealed pricing for the redesigned 2020 Genesis G90 full-size luxury sedan. With a host of extras included in the price, the G90 5.0 will start from just under $90,000. For 2020, the flagship of Hyundai's Genesis brand gets a refresh, starting with a new nose featuring quad taillights and a wider diamond-shaped grille. At

Photos by Dan Heyman and courtesy Genesis Genesis, the upscale brand that broke away from parent Hyundai last year, gave us a hint at what its first SUV offering will look like with the reveal of the GV80 fuel cell concept at the New York auto show. The automaker says the concept's plug-in hydrogen fuel cell powertrain is a continuation of its

After previewing the hotly-anticipated new SUV in October, the 2022 Genesis GV70 has fully debuted as the second crossover for the brand competing in one of the most important segments in the luxury market. The fifth model from the brand fills out the lineup with a healthy dose of the style that's quickly become part of the Genesis calling card.

Genesis ’ first-ever compact luxury crossover made its public debut today in the company’s home base of Seoul, South Korea, where a heavily camouflaged example of the car will undergo a months’ testing on the city’s roadways. Despite being employed to disguise the car’s true appearance, Genesis says the bespoke G-Matrix camouflage – which was “in