Fun Stuff

Top 10 Most Popular Supercars on Instagram

Supercars represent the absolute cutting edge of automotive design and innovation. These purpose-built machines live at the crossroads of beauty and engineering and offer us regular folks something to dream about.

It turns out, people love supercars and Instagram is full of them. Here are the top 10 most popular supercars on Instagram, as compiled by Compare the Market by tabulating hashtags.

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10. Bugatti Chiron


With more than 806,000 hashtags, the Bugatti Chiron squeezes onto this list. Bugatti is a French supercar maker that has been around since 1909 and is currently owned by the Volkswagen Group. The Chiron goes for about $3 million and has about 1,500 horsepower, so it’s one of the fastest, most powerful and most exotic supercars out there.

9. Bugatti Veyron

The Bugatti Veyron is the supercar that preceded the Chiron 15 years ago and it has amassed more than 884,000 hashtags on Instagram. When it came out, it changed the supercar benchmark by offering four-digit horsepower. It has been rumoured that an oil change for this quadruple turbocharged, mid-engine, 16-cylinder exotic can cost as much as $25,000.

8. Ferrari LaFerrari

As one of the most uncreatively named supercars out there, the Ferrari LaFerrari has more than 1.14 million hashtags on Instagram. Despite its weird name, the hybrid V12 LaFerrari pushed a lot of boundaries when it debuted in 2013. The LaFerrari, along with the above Veyron, helped create a new class of car called the hypercar because their performance was considered absolutely wild when it came out.

7. Honda/Acura NSX

The only entry on this list from a non-European automaker, the Acura NSX (called the Honda NSX in other markets) has 1.15 million hashtags on Instagram. This Japanese supercar has been around since 1990, so it has the benefit of being around longer than all the other vehicles on this list. Back then when it first debuted, it got a lot of hype for offering the same level of  performance as those European supercars but with a lower price and better reliability. Today, the second-generation NSX is a hybrid that’s hand-built in the U.S.

6. McLaren P1

The McLaren P1, which also helped establish a new hypercar class, has about 1.16 million hashtags on Instagram. Like the LaFerrari, it was a hybrid supercar, proving that hybridization could be used for performance and not just better fuel economy. This 900-hp specimen was the spiritual successor to the F1, an iconic supercar from the 1990s.

5. Lamborghini Gallardo


The Lamborghini Gallardo was one of the most epic supercars of the mid-2000s. It appeared in a ton of music videos and was name dropped in a lot of hip hop from the time. With 1.4 million hashtags, the Gallardo had a lot of famous owners like Jay Leno, Pierce Brosnan, Puff Daddy, Jamie Foxx, Missy Elliot and more. There are currently 40 of them listed on the marketplace.

4. Ferrari 458

With 1.7 million hashtags, the Ferrari 458 is the most popular Ferrari on this list. The 458 was a mid-engine V12 Italian supercar that came out in 2010. There are currently 36 Ferrari 458s listed on the marketplace across the country, which doesn’t even include many of the special edition variants that came out after.

3. Lamborghini Huracan

The Lamborghini Huracan replaced the Gallardo as the brand’s “entry level” model in 2014 and has amassed 2.8 million hashtags on Instagram. Powered by a 5.2 V10, the Huracan’s wild engine and crisp lines help set it apart and many special edition and higher-performance models were also available. There are 59 Huracans listed on’s marketplace across the country!

2. Audi R8

The Audi R8 shares a lot of parts with the Lamborghini Huracan above, as both automakers are owned by the Volkswagen Group. The Audi R8 has been around since 2006 and has 3.4 million hashtags to its name. This isn’t a very sexy detail, but the Audi R8 is cited as the first production car with full LED headlights, a feature that has now become common on even budget cars. The Audi R8 was featured in Iron Man as the car of choice for Tony Stark. It also made an appearance in 50 Shades of Grey

1. Lamborghini Aventador


With a staggering 3.6 million hashtags, the Lamborghini Aventador is the most popular supercar on Instagram. With the most hashtags and three models on this list, the Italian exotic carmaker easily sweeps this competition. There are 52 Aventadors listed on currently and one of our editors drove a bright purple SVJ model this winter, which got him a lot of side eye.