MONT TREMBLANT, Quebec – “3 시리즈” – This elegant little block of Hangul characters is Korean for “3 Series”. And in launching the new compact G70, Genesis has fired a warning salvo across the twin-kidney fronted bow of BMW’s venerable performance sedan. ...after all, it was developed on the Nurburgring... Korean automakers have moved w

SEOUL – In 2015, Genesis became South Korea’s first standalone homegrown luxury brand. Granted, prior to this there were a number of Hyundai cars wearing a Genesis badge, but now we no longer utter the “H-word” when speaking of Genesis. Genesis is to Hyundai what Lexus is to Toyota and Infiniti is to Nissan. As Biermann said over lunch, “For

When Hyundai launched the Genesis Coupe in 2009 as a 2010 model, it immediately put the Korean automaker, known for its economical appliance type vehicles, on the radar of rear-wheel-drive sports-car enthusiasts for the first time. With the option of buying the Genesis Coupe equipped with a turbocharged 2.0L four-cylinder or a 3.8L naturally aspira

Mama Pritchard taught me not to talk to strangers, and to never get into a car with one – but today, to Mom’s disbelief, the defining shopping experience of Canada’s newest luxury car brand involves throwing her advice out the window. Just a glance at the gas pedal gets you rolling with authority through traffic, the engine staying well under

Genesis has just revealed its first crossover. The GV80 expands the luxury brand's lineup to include one of the most important segments in the industry, and while the North American version won't be revealed until the end of the month, this is what we've learned about the GV80 so far. The company calls the model "a new chapter for Genesis," join

Genesis Motors has just revealed the brand's second crossover. The GV70 is the luxury brand's first compact SUV and fifth model overall, and it's likely to quickly climb to the top of the monthly Genesis sales charts. The GV70 (the G is for Genesis, the V for Versatile) showcases the brand's new design language we have seen so far on the new GV

Korean luxury automaker Genesis has debuted its updated G70 compact sedan, which arrives with revised exterior styling and a bevy of other changes. The most prominent change applied to the 2022 Genesis G70 is the restyled front fascia, which incorporates the brand's large new grille that is also seen on the latest Genesis G80 and G90 models.

Luxury brand Genesis is starting the new year with a bang. The Korean brand just released the first images of the brand's first crossover, called the Genesis GV80. The GV80 takes its looks strongly from the concept of the same name, revealed at the New York auto show in 2017, and it fills the SUV-sized hole in the company's lineup. Currently, three

Hyundai has announced it will launch Genesis as a new sub-brand. Joining the ranks of Nissan/Infiniti, Honda/Acura, Toyota/Lexus, the Genesis brand is aimed at helping to bring new blood into the Hyundai family, which includes Kia and now Genesis. The company says a six-model lineup will begin rolling out from December and be completed in 2020.

Genesis has a lot of work ahead of it. This is a pseudo-brand, one that has the task of extracting itself from the mainstream value-leader brand its very name was attached to. More than attached. The Genesis was very much responsible for Hyundai’s elevation in status and in brand image. When the second-generation Hyundai Genesis (now G80) was launc

This is not a Hyundai. This is a Genesis. A brand focused on a luxury ownership experience. When Genesis decided to become a standalone brand, they brought about some wholesale changes to the way they do business as well. They make a big deal out of Genesis at Home . You can book test drives and even the actual purchasing experience to take plac

There’s a shift going on in the world of Hyundai right now. Genesis gets promoted from nameplate to stand-alone luxury brand, and Equus canters off to the glue factory. What we knew as the Genesis Sedan is now the G80, and supplanting the Equus full-size luxury sedan is a stretched version of the G80, dubbed the G90. This stately S Class-size

We knew it was coming, we just didn't know when. That when is today. After Hyundai announced that their Genesis nameplate would become its luxury brand, there has been talk of an appropriate model, deserving of the title of top-of-the-line. The Hyundai Genesis as we know it today is a great start, but in order to receive the "luxury manufacturer" b

Luxury automaker Genesis confirmed early this year that it would be launching an electric crossover sometime in 2021. Now, autoTRADER.ca Editor-in-Chief Jodi Lai has spotted a vehicle testing that looks to be a Genesis G80 with a plug that seems much closer to production-ready than anything else we've seen from the brand. Call this your first look

No doubt the executives at Hyundai knew the immense challenge they faced in launching the Genesis brand. From brand awareness and perception to pricing and sales strategy – to the amount of wiggle in each button and dial – every move and product would be under the microscope, from media and consumers to competing companies ready to respond to anoth